A massive market can remain invisible when investors have never personally experienced the problem.
Rebecca Rosenberg, CEO and founder of ReBokeh, a personalized vision technology company, explains how investors underestimated the low vision accessibility market even while speaking directly to a founder with low vision.
Approximately 250 million people worldwide live with low vision, yet assistive technology for this population is still frequently treated as a small niche.
The low vision community includes people with functionally low vision diagnoses and conditions such as albinism, diabetic retinopathy, macular degeneration, retinitis pigmentosa, and glaucoma. Despite the significant size of this population, these conditions and their accessibility needs are frequently overlooked in broader healthcare, technology, and support discussions.
This reveals a larger problem in startups and venture capital. Investors can miss major business opportunities when they rely on personal experience instead of market research, user interviews, and real-world data.
How many valuable markets are being ignored because decision-makers cannot personally see the problem?
➡️Watch Full Episode here: https://youtu.be/WGTpH2zocCQ
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