98% of projects fail before they ever reach real impact. Not because teams aren’t smart, but because the process itself is broken. What if innovation weren’t guesswork, but a system you could rely on?

Most teams rely on trial and error when building products, testing ideas, and driving innovation, and that’s exactly why so many projects fail early.

Ivan Gekht explains how TRIZ (Theory of Inventive Problem Solving) was created to fix this by turning innovation into a structured, repeatable process. Instead of guessing, TRIZ focuses on identifying and resolving contradictions, the real bottlenecks behind most problems. This shift allows teams to move from random experimentation to systematic innovation.

For product managers, engineers, and founders, this means better decisions, faster execution, and higher success rates.

KEY TAKEAWAYS
* Most innovation fails because teams rely on trial and error
* TRIZ provides a structured framework for solving complex problems
* The key is identifying and resolving contradictions in systems
* Innovation can be predictable — not just creative or random
* Applying systems thinking improves product and startup outcomes

🔗 Full episode: https://www.youtube.com/watch?v=oFHaQmq4jWw

Connect with Ivan
* Website: https://www.gehtsoftusa.com/
* LinkedIn: https://www.linkedin.com/in/ivan-gekht/

Connect with Vit
* Substuck: https://anhourofinnovation.substack.com/
* LinkedIn: https://www.linkedin.com/in/vit-lyoshin/
* X: https://x.com/vitlyoshin

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