Start Closing Deals You Can Actually Win

Start Closing Deals You Can Actually Win

Too many startups brag about Google, Amazon, or Apple being in their “pipeline.” But here’s the harsh truth: those companies probably won’t buy from a 10-person startup - it’s just too risky.

Instead, focus on the simplest deal you can close with the least effort. That’s how you build traction, attract investors, and grow faster.

This advice from Brian Perks hits home: invest your time in high-probability deals, not zero-probability dreams.

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