Brand Strategy: Make Some People Hate It?

Brand Strategy: Make Some People Hate It

Most companies try to build products that everyone likes. Krystian Kolondra explains why that strategy often creates forgettable products. The real breakthrough comes when you build something so distinctive that people either love it or hate it.

A powerful lesson on product management, brand strategy, user needs, customer loyalty, product marketing, and why niche products often beat mainstream competitors.

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