Artificial intelligence makes building new features easier, but that does not mean every feature should exist.
Rebecca Rosenberg (CEO and Founder of ReBokeh, a Personalized Vision Technology) argues that one of the most important questions for AI founders and product teams is what they will intentionally refuse to build. With AI coding tools, prototypes and features can now be generated from only a few prompts.
That speed makes product strategy, technical guardrails, and a clear understanding of the core user more important. Building everything can create confusing products, unnecessary complexity, and features that make the experience worse for the intended audience.
The future of AI product development will require restraint as much as technical ability.
What should AI companies refuse to build?
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