Why 90% of Products Fail Before Launch?

Why 90% of Products Fail?

Why do so many new products and business initiatives fail? Ravi Sawhney says the failure rate could be between 80% and 90%, contributing to an estimated $3.5 trillion in losses in the United States alone.

The problem is not necessarily bad engineering. A product can work perfectly and still fail because it does not resonate with the people expected to adopt, accept, and recommend it. Understanding human behavior, customer psychology, product adoption, and product-market fit is essential before investing in product development.

Why do you think most new products fail? Share your answer below.

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